Privacy Policy

Effective Date: 1 st January, 2024
The www.bela-ba.com, e-commerce website/s, and mobile app/s. This Privacy Statement pertains
to the personal information we collect or generate about our customers on our websites, or via
mobile apps. This Privacy Statement describes the types of information collected, and how your
information is used, shared and protected. It also explains the choices you have relating to your
information and how you can contact us.
The “www.bela-ba.com” entity responsible for processing your information (the “data controller”)
will depend on where you are located.

Information we collect

Use of information
Subject to applicable law, we may collect, use, disclose or otherwise handle your information in
pursuit of our legitimate business interests while maintaining appropriate technical and
organizational measures to protect the information. These interests include to:
 enable the use of and make improvements to our website/s;
 send direct marketing materials to you if you have agreed for us to do so;
 operate, evaluate and improve our business and websites;
 manage customer, supplier and vendor relationships;
 enroll you in and administer our loyalty and other rewards programs upon your request;
 improve merchandise selections and customer service;
 identify your product and service preferences;
 notify you about new products, services, features, promotions, events and special offerings relating
to The “www.bela-ba.com” that we think you will find valuable; and
 administer your participation in promotions, contests and sweepstakes.

Where we have a contract with you, we process your personal information as necessary for
performance of the contract. This includes to:
 process business transactions and related activities; and supply our goods and services.
We also may use the personal information we collect to protect us against and prevent fraud, claims,
and other liabilities and to comply with or enforce applicable legal and regulatory requirements,
industry standards, and our policies and terms. We use personal information for these purposes
when it is necessary to protect, exercise or defend our legal rights, or when we are required to do so
by a law that applies to us. This includes to:
 verify your identity in certain instances (such as when you return merchandise or request a refund);
 meet any legal and regulatory requirements; and secure our operations and protect against, identify and help prevent fraud, unauthorized activity,
claims and other liabilities and minimize risk.
If we plan to use the personal information that you provide to us for other purposes beyond those
described above, we will provide you with information about that processing at the time of collection.

Sharing information with third parties
We do not sell, otherwise disclose, or share information we collect and hold about you, except as
described in this Privacy Statement.
We share personal information with third parties who perform services on our behalf. We use third
parties to host our websites or mobile apps, operate certain of its features, send e-mails, print or
send mailings, run our sweepstakes, contests or other promotions, conduct customer research,
authorize and process your payments, manage and analyze data and our advertising effectiveness,
provide customer support, manage customer claims, prevent fraud, protect our assets and data, and
fulfill orders. These third parties are not authorised by us to use or disclose the information except as
necessary to perform services on our behalf or comply with legal requirements. Any personal
information shared with such third parties is protected as described below.
Subject to applicable law, we may also share the personal information we obtain with our affiliates,
subsidiaries and other group companies for the purposes described in the prior paragraph. If we
share your personal information with such entities, we will ensure that an adequate level of
protection is in place to protect your personal information in accordance with applicable law.
We also may disclose information about you: (i) if we are required to do so by law, regulation or legal
process (such as a court order or subpoena) including lawful requests by public authorities to meet
national security or law enforcement requirements; (ii) in response to requests by government
agencies, such as law enforcement authorities; (iii) for the purpose of or in connection with legal
proceedings, or otherwise for the purpose of establishing, exercising or defending our legal rights; or
(iv) when we believe disclosure is necessary or appropriate in connection with an investigation of
suspected or actual illegal activity.
We reserve the right to transfer any information we have about you in the event we sell or transfer all
or a portion of our business or assets (including in the event of a reorganisation, dissolution or
liquidation), but only where we have first taken reasonable steps to ensure the security and
confidentiality of your information.

How we protect your information
We maintain appropriate technical and organisational measures to protect personal information
against accidental or unlawful destruction or accidental loss, alteration, unauthorised disclosure or
access. However, we cannot guarantee the effectiveness of these safeguards, and nothing in this notice shall be construed as an express or implied warranty against loss, misuse or unauthorized
access, disclosure, alteration or destruction.
Service providers who might have access to your information in order to provide services on our
behalf will be contractually obliged to keep such information in confidence, implement adequate data
security measures, and may not use that data for any other purpose.
Links to other websites
Our websites may contain links to other third-party websites for your convenience and information.
These websites may operate independently from us. Linked websites may have their own privacy
policies or notices, which we strongly suggest you review if you visit any linked website or
applications. We are not responsible for the content, use or privacy practices of any website or
applications that are not affiliated with us.

Retention of your information
We take reasonable steps to ensure that the information we process is reliable for its intended use,
is accurate, up-to-date and complete, and is limited to the information required to carry out
processing for the purposes described in this Privacy Statement. We retain your information for as
long as necessary to fulfil the purposes for which we collect it, except if required otherwise by law.

Data transfers
Your rights
Subject to applicable law, you may have certain rights with respect to our processing of your
information. You may have the right to request access to the information we hold about you, obtain
confirmation as to whether or not information concerning you exists, be informed of the content and
source of such information and check its accuracy. In addition, subject to applicable law, you have
the right to correct, update, erase, restrict, or object to the use of, your information held by us.
Also, subject to applicable law, you have the right to receive a copy of your personal information in a
structured, commonly used, machine readable format, including a right to have that personal
information transmitted to another organization.
If you change your mind and no longer wish to receive marketing communications from us, you have
the right to request that we cease sending marketing communications, whether by e-mail or
otherwise, to you. You can do this by:
 checking the applicable box(es) on any form we may use to collect information from you;
 clicking the unsubscribe link displayed in any of our marketing e-mails; or
 otherwise requesting that we do not process your information for marketing purposes.

You can withdraw any consent given to us at any time and free of charge, but you may no longer be
able to benefit from our services if you do so.
To exercise these rights or to make a complaint or submit an inquiry about our privacy practices,
please contact us by email at customercare@bela-ba.com or write to us at:

Manager, Legal Affair
www.bela-ba.com
Holding No-0581-01/9, Bypass Road,
Mirza Azam Chottor (North Side),
Jamalpur Sadar, Jamalpur-2000.
Bangladesh.
To help protect your privacy and maintain security, we may take steps to verify your identity before
granting you access to the information.
You also may lodge a complaint with the data protection authority in our country if you are not
satisfied with our response.

Updates to our privacy statement
This Privacy Statement may be updated periodically and without prior notice to you to reflect
changes in our processing of your information and privacy practices. We will post a prominent notice
on each of the applicable websites to notify you of any significant changes to our Privacy Statement
and indicate at the top of the Privacy Statement when it was most recently updated.